Oficina + Parque: A Modular Identity

La Oficina de Parque is a bar located in a park with the intention of offering digital nomads and local freelancers a place to grab a cup of coffee and work in a comfortable, leafy environment. Given the opportunity to design the brand identity, we asked ourselves: What comes to mind when you think of an office? A graphic identity was born based on the iconic visual language of the Microsoft Office Excel program, merging various recognisable elements of park life.