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Ask Ugly

theguardian.com

Should you be getting Botox? Welcome to Ask Ugly, our new beauty column!

You won’t get suggestions for the best new niacinamide serum from Ask Ugly. Just eat a sandwich. I won’t recommend some celebrity-loved surgery for sucking the fat from your face – it needs fat. Instead, I want to dig into capital-B Beauty here: what it is, what it means, and how it’s been industrialized and assembly-line machine-squeezed into billions of plastic bottles.