Welcome to Choppke’s, Your Wich Is My Command

Chopwiches already exist — tuna salad, Philly cheesesteaks, chicken salad, egg salad — and they’re amazing because you get all of their deliciousness in every bite. I just wanted to extend that enjoyment to many other types of sandwich: banh mi, BLT, Italian sub, gyro, turkey club, and even the humble ham and cheese. Great idea, right? I wanted to open a chopped sandwich restaurant and change the world.

Then I made a mistake: I told people about my idea. And every single one of them laughed at me. To my face! My friends, my kids, everyone. It was a heartbreaking moment but as an entrepreneur, I knew I had to persist and follow my dream. Like Wayne Gretzky said: “First they ignore you, then they laugh at you, then they fight you, then you win.” And I was going to win.