…everyone in tech understands how much regular people dislike AI. What I think they’re missing is why. They think this is a marketing problem. OpenAI just spent $200 million on the TBPN podcast because the company thinks it will help make people like AI more.

AI doesn’t have a marketing problem. People experience these tools every single day! ChatGPT has 900 million weekly users, trending to a billion, and everyone has seen AI Overviews in Google Search and massive amounts of slop on their feeds.

You can’t advertise people out of reacting to their own experiences. This is a fundamental disconnect between how tech people with software brains see the world and how regular people are living their lives.