U.K.-based startup Yepic AI claims to use “deepfakes for good” and promises to “never reenact someone without their consent.” But the company did exactly what it claimed it never would.
In an unsolicited email pitch to a TechCrunch reporter, a representative for Yepic AI shared two “deepfaked” videos of the reporter, who had not given consent to having their likeness reproduced.
The digital experience has wreaked untold damage, especially upon the young. But all is not lost.
As an audio engineer, I prefer not to use sounds like dings or rings as reminders while I’m working. Instead, I rely on my sense of smell. When I need to remember an important meeting, I place a slice of bread in my toaster oven, which is connected to a Wemo smart plug. Then, I ask my Google Assistant to turn on the toaster five minutes before the event. When I smell toast, it reminds me that I have a meeting in a few minutes.
Andru Marino, senior audio producer
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