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Exercise uses energy, burns calories, perhaps maintains a certain level of fitness. Training aims at definite improvement. “The difference between a workout and training,” she writes, “is a smart, predictable increase of intensity.”

Over the years, Google spokespeople have repeatedly denied that user clicks factor into ranking websites, for example — but the leaked documents make note of several types of clicks users make and indicate they feed into ranking pages in search.

Another major point highlighted by Fishkin and King relates to how Google may use Chrome data in its search rankings. Google Search representatives have said that they don’t use anything from Chrome for ranking, but the leaked documents suggest that may not be true. One section, for example, lists “chrome_trans_clicks” as informing which links from a domain appear below the main webpage in search results. Fishkin interprets it as meaning Google “uses the number of clicks on pages in Chrome browsers and uses that to determine the most popular/important URLs on a site, which go into the calculation of which to include in the sitelinks feature.”

The potential of technology to empower is being subverted by tyrannical user interface design, enabled by our data and attention.

Can’t believe the domain is still available 👀

Many yearn for the “good old days” of the web. We could have those good old days back — or something even better — and if anything, it would be easier now than it ever was.