adriau

A vague dread grips you. Why is everything a little bit different now? The smallest details are wrong. Your favorite posters have vanished from all platforms. There haven’t been any new memes for some time, only recycled iterations of old ones. Influencers are coordinated in their talking points like puppets being pulled by the same strings. Your favorite niche YouTuber has only recently been posting new content with any regularity. Is this a message? Is this what schizophrenia is like?

In recent years, high quality cycling apparel has become inaccessible (way too expensive) for many everyday riders so we developed a simple and scaled down line of bibs with no labels.

We’re at the end of a vast, multi-faceted con of internet users, where ultra-rich technologists tricked their customers into building their companies for free. And while the trade once seemed fair, it’s become apparent that these executives see users not as willing participants in some sort of fair exchange, but as veins of data to be exploitatively mined as many times as possible, given nothing in return other than access to a platform that may or may not work properly.

Yet what’s happening to the web is far more sinister than simple greed, but the destruction of the user-generated internet, where executives think they’ve found a way to replace human beings making cool things with generative monstrosities trained on datasets controlled and monetized by trillion-dollar firms.

Their ideal situation isn’t one where you visit distinct websites with content created by human beings, but a return to the dark ages of the internet where most traffic ran through a series of heavily-curated portals operated by a few select companies, with results generated based on datasets that are increasingly poisoned by generative content built to fill space rather than be consumed by a customer.